Graphic Headline Treatment for Social Media Advertising

This social media ad was created for PhyNet Health System to advertise Sports Physicals and promote a $30 offer. The use of iconic sports images was integrated within the text to create the word SPORTS. It is interesting how your mind can create words from symbols. The use of symbols predates written text, so it is natural that we want to use icons and images to help us communicate. I like the clean look and feel, and it does the job of speaking to the student athletes we are targeting, primarily Baseball, Soccer and Football.

The SPORTS PHYSICALS posts was not boosted. However, many of the New Physician and Family Nurse Practician posts on PhyNet Health System have been boosted with great success. The engagement has been better than expected. Target audiences for each region has been defined, including demographics and interests to create regional marketing for each clinic’s rural area.

To see my social media work for PhyNet Health System visit these Facebook pages: Facebook.com/PhyNetHealth  and these others at @HughesSpringsClinic, @PhyNetJefferson, @PhyNetLongview, @PhyNet Kilgore, @PhyNetLindenLifeCenter, @SouthCentralPrimaryCare, @HugmanKent.

To learn more about PhyNet Health System visit: www.PhyNetInc.com