Timothy Lewis is the Principal/Owner Art Director
Specializing in product and service promotional development, I’m an ideas guy with the ‘know-how’ to assist with multilevel marketing and strategic planning. Having launched and operated my own businesses, in addition to assisting others, my diverse background offers ‘how-to’ experience integral to internal business communications and information technology to strategic service marketing, analytics, and advertising campaigns for ROI returns.
EVENTS & PR
- Event Publicity & Fundraising
- Branding, Logistics & Multiple Media Campaigns
- Political Campaign Management
COMMUNICATIONS / PLANNING
- Copy Writing, Editing, Publishing Newsletters & Magazines
- Building Communication Conduits & Information Technology
- Project Planning & Logistics
DESIGN / ILLUSTRATION / RENDERINGS
- Architectural Elevation Drawings & Mechanical Artwork
- Logos & Typography (Digital & Freehand Artwork)
- Custom Photography, Photo-editing, Photomontages
- Storyboards & Script Writing
- Proficient in most Adobe® Apps
PRINTING / PACKAGE DESIGN
- Collateral Materials / Brochures / Packaging Design
- Signs / Illuminated Signs, Monument Signs, Banners
- Public Spaces & Tradeshow Displays / Digital Signage
WEB / APPS / ANALYTICS
- Website Design / Web Blog Content Generation
- Google AdWords Campaigns, Keyword Development
- eCommerce Websites / Inventory Manager / Shopping Cart
COMMUNICATIONS / HEALTH CARE
PhyNet Health System / JAN 2016 – Present / Marketing, PR & Communications
A planned multifaceted marketing campaign to enroll Medicare-eligible patients into the new Care Management program. The campaign resulted in high-yield responses.
Created strategy and communications for new health CareTeam service initiatives. Collaborated with executives to develop a vision, hero graphics and wrote copy for campaign and training mediums for presentation.
Executed installation of digital signage in 8 area facilities to grow brand awareness and health service awareness. Customized CMS software to play animated graphic ads and stream live RSS Media feeds.
Implemented promotional materials for ACO Accountable Care Organization ongoing enrollment. Keynote presentations, Press Releases with media, and e-newsletter publishing.
Successfully coordinated the e-payment system across 8 remote cities in less than a month. Results: improved cashflow and decrease errors in billing. Negotiated Shared Saving Program with TSYS®.
Designed company websites. Worked with all departments facilitating content generation and designing hero graphics for 30+ page site.
Wrote press releases for Health System public relations promoting in newspapers, LinkedIn, social media, and print communications.
MARKETING / SOFTWARE DEVELOPMENT
ICLASS PRO / JAN 2007 – 2014 / 30% OWNER / Secretary
Successfully marketed and launched a new brand and new online app which garnered more than 100 subscribers in the first year.
Increased sales and free trial conversions by 25% using email marketing, social media links for a new live webinar promotion idea.
Oversaw all areas of brand development in print, web, and social media. Logistics organizer for annual tradeshows and user summit gatherings.
Designer, collaborator, and tester for the user interface. Plus wrote and created a key foundational training manual for the software.
Served as secretary, providing oversight of legal contracts, hiring and P&L and balance sheets, and all areas of business development.
Managed marketing and customer service departments with teams ranging from three to five employees.