Timothy Lewis, Art Director, Advertising Agency, Wed Development

Timothy Lewis is the Principal/Owner Art Director

With an emphasis on the creative arts, I bring a wealth of ideas and expertise to the table. With a knack for multilevel marketing and strategic planning, I’ve not only launched and managed my own ventures but have also lent my support to others in various capacities. My extensive background spans internal business communications, information technology, service marketing, analytics, and advertising campaigns geared toward maximizing ROI.

EVENTS & PR

  • Event Publicity & Fundraising
  • Branding, Logistics & Multiple Media Campaigns
  • Political Campaign Management

COMMUNICATIONS / PLANNING

  • Copy Writing, Editing, Publishing Newsletters & Magazines
  • Building Communication Conduits & Information Technology
  • Project Planning & Logistics

DESIGN / ILLUSTRATION / RENDERINGS

  • Architectural Elevation Drawings & Mechanical Artwork
  • Logos & Typography (Digital & Freehand Artwork)
  • Custom Photography, Photo-editing, Photomontages
  • Storyboards & Script Writing
  • Proficient in most Adobe® Apps

PRINTING / PACKAGE DESIGN

  • Collateral Materials / Brochures / Packaging Design
  • Signs / Illuminated Signs, Monument Signs, Banners
  • Public Spaces & Tradeshow Displays / Digital Signage

WEB / APPS / ANALYTICS

  • Website Design / Web Blog Content Generation
  • Google AdWords Campaigns, Keyword Development
  • eCommerce Websites / Inventory Manager / Shopping Cart

COMMUNICATIONS / HEALTH CARE

PhyNet Health System  /  JAN 2016 – Present / Marketing, PR & Communications

A multifaceted marketing campaign was planned to enroll Medicare-eligible patients in the new Care Management program. The campaign resulted in high-yield responses.

Created strategy and communications for new health Care Team service initiatives. Collaborated with executives to develop a vision and hero graphics and wrote copy for campaign and training mediums for presentation.

Executed installation of digital signage in 8 area facilities to grow brand awareness and health service awareness. Customized CMS software to play animated graphic ads and stream live RSS Media feeds.

Implemented promotional materials for ACO Accountable Care Organization’s ongoing enrollment. Keynote presentations, Press Releases with media, and e-newsletter publishing.

Successfully coordinated the e-payment system across 8 remote cities in less than a month. Results: improved cash flow and decreased errors in billing. Negotiated Shared Saving Program with TSYS®.

Designed company websites. Worked with all departments, facilitating content generation and designing hero graphics for 30+ page sites.

Wrote press releases for Health System public relations promoting in newspapers, LinkedIn, social media, and print communications.

MARKETING / SOFTWARE DEVELOPMENT

ICLASS PRO  /  JAN 2007 – 2014  /  30% OWNER  /  Secretary  

Successfully marketed and launched a new brand and online app, which garnered over 100 subscribers in the first year.

Increased sales and free trial conversions by 25% using email marketing and social media links for a new live webinar promotion idea.

Oversaw all areas of brand development in print, web, and social media—logistics organizer for annual tradeshows and user summit gatherings.

I designed, collaborated on, and tested the user interface, and I also wrote and created a key foundational training manual for the software.

Served as secretary, providing oversight of legal contracts, hiring, P&L balance sheets, and all areas of business development.

Managed marketing and customer service departments with teams ranging from three to five employees.