Direct Mail & Social Media Campaign for Thomas Insurance Services

Effective communication strategies are essential for reaching and engaging potential clients in the competitive landscape of the insurance industry. With a multi-channel approach to marketing, Red Type Design helped Thomas Insurance Services by combining the power of direct mail and social media campaigns to amplify their message and connect with their Medicare Eligible audience.

Understanding the Audience: Before diving into campaign creation, it’s crucial to understand our target audience clearly. Thomas Insurance Services’ ideal customer is “Turning 65” and eligible for Medicare. By knowing our audience inside out, we can tailor our messaging and content to resonate with their needs and interests, increasing the likelihood of engagement and conversion. This “Turning 65” campaign offers a free consultation as a promotion to introduce Thomas Insurance Services.

Direct Mail Campaigns: Direct mail remains a powerful tool to reach the 65+ audience, offering a tangible and personalized way to connect with potential clients. By integrating data analytics and tracking mechanisms, we continuously optimize our direct mail campaigns for maximum effectiveness, refining our targeting and messaging based on associations and regional proximity. The “Turning 65” direct mail campaign postcards were printed and mail processed by Red Type Design.

Social Media Campaigns: Red Type Design set a custom audience on Facebook to reach Thomas Insurance Services’ 65+ ideal potential customers. The campaign was run as a paid ad using Facebook’s professional Ad Center. Whether it’s optimizing social connections, creating convincing blog posts, or running targeted ad campaigns, Red Type Design strives to create authentic connections and build customer trust. Please visit Thomas Insurance Services’ Facebook page to see examples of more social media posts promoting Thomas Insurance Services’ Medicare Plans and Life Insurance offerings.

Google Business Page: To complete the jlthomasinsurances.com web presence, Red Type Design set up the Thomas Insurance Services Google Business Page. We completed every aspect of the Google Business Page, including the Google verification process, company profile, demographics, service offerings, hours of operation, photos, logo gravitar, reviews, analytics, click-to-call, and posted all the company updates.

Thomas Insurance Medicare Plans: Thomas Insurance Services, located in Longview, Texas, contracted Red Type Design to design and build their company website in 2024; visit jlthomassinsurance.com. The website is hosted, maintained, and SEO-optimized (Search Engine Optimization) by Red Type Design. Thomas Insurance Services specializes in Budget-Friendly Medicare Plans, Medicare Supplements, Part-D Prescription Drug Plans, Annuities, and Life Insurance. To learn more about Thomas Insurance Services’ Medicare offering, visit the Thomas Insurance Medicare Plans at jlthomasinsurance.com.